Friday, November 29, 2019
Monday, November 25, 2019
How to Grow as a Content Marketer With John Rampton of Calendar
How to Grow as a Content Marketer With John Rampton of Calendar Have you heard the term, ââ¬Å"growth-hackingâ⬠? It can be a bit of a buzzword. Today weââ¬â¢re going to learn about a real-life growth-hacking example. You donââ¬â¢t have to have a special sales and marketing gene it just takes the willingness to learn. Todayââ¬â¢s guest is John Rampton. Heââ¬â¢s a serial entrepreneur, the founder of several companies, and a contributor to sites like Huffington Post and Entrepreneur. Todayââ¬â¢s episode is a case study in perseverance, so you wonââ¬â¢t want to miss it! Some of the highlights of the show include: What John is up to as an entrepreneur and how his products help businesses, as well as how he got into the entrepreneurial world. The first steps John took to get involved in an online business, including a hack he figured out that wasnââ¬â¢t illegal at the time. The framework John thinks about when it comes to risk-taking. Why hyperfocusing on specific niches and problems is one way to succeed. Johnââ¬â¢s thoughts on learning: how he finds time to squeeze learning into his busy days and making time for whatââ¬â¢s most important. How something as simple as a calendar can function as a powerful tool, as well as information about Calendar.com. How an excellent marketing strategy can even sell a crappy product that provides no value. Johnââ¬â¢s most sage wisdom and best advice for marketers just getting started. Powered by PodcastMotor Actionable Content Marketing powered by By AMP068: How To Grow (Like Crazy) As A Content Marketer With John Rampton 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Due.com Calendar.com John on Twitter JohnRampton.com UpWork Email your iTunes review to podcast@.com If you liked todayââ¬â¢s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by John ââ¬Å"Donââ¬â¢t limit yourself to what youââ¬â¢re doing. Go find new and interesting ways there are always unique things to do.â⬠ââ¬Å"In your life, youââ¬â¢ll always go up or down, learning or not learning Thereââ¬â¢s no flat line.â⬠ââ¬Å"You will never be a better salesperson than your customers.ââ¬
Friday, November 22, 2019
High-Frequency Trading Essay Example | Topics and Well Written Essays - 750 words
High-Frequency Trading - Essay Example It is the latest technological tool in the history of securities marketing. They assert the trading has lowered trading costs (Shorter and Miller 1-2). They, however, fail to realize that HFT leads to phantom liquidity, engages in manipulative strategies, have systematic risks, and that some HFT firms are involved in front-running. Although substantial evidence suggests that HFT provides market liquidity, it is not always the case. It at times fails to fulfill the liquidity-supplying function. The provision of liquidity by HFT is partially illusionary because it avails small order depth. This implies that HFT market makers usually quote narrow spreads without the will to sell or buy substantial quantities at the quoted prices. The low spreads, therefore, do not last and transacting significant quantities becomes impossible. In addition, it displaces other liquidity suppliers such as certified exchange specialists who are likely to endure in the market even during turbulent times. During the Flash Crash, for example, the sale of one large order caused HFT firms to gain substantial blocks of E-mini shares. As a result, many orders transacted at cheap prices and the index fell rapidly (Jones 1-3). Regulating HFT would, therefore, be important in order to caution liquidity when market conditions are not favorable. To remedy this problem, HFTs should run batch auctions at regular intervals. Under this regulation, exchanges can collect and aggregate available orders to trade securities. They would then be executed at the price when most offers and bids match (Shorter and Miller 34-36). There is a growing concern that HFT in front-running by damaging price discovery processes. In other words, there is growing worry that HFT provides unreliable price information and makes conditions difficult for traders equipped with sound information. It diminishes the marketââ¬â¢s potential to
Wednesday, November 20, 2019
International sale carriege and contract of goods Essay
International sale carriege and contract of goods - Essay Example In the United Kingdom, the nature of a sale transaction, as to whether domestic or international, is determined in accordance with the places where the contracting parties hold their principal places of business. If the parties hold their places of business in different jurisdictions, the sale is characterised as international, otherwise it is domestic. This is the approach taken by the s. 26 of the Unfair Contract Terms Act 1977 as well as Article 1 of the United Nations Convention on Contracts for the International Sale of Goods (CISG hereafter).1 Many types of risks are being borne by long distance sellers in an international sale of goods, which include, inter alia: the uncertainty resulting from the transit of goods by sea; possible political uncertainty; conflict of law, and; payment issues. 1.1 The Uncertainty Brought About by Transit of Goods by Sea It has been said that the management of international business is the management of risk, a fair assessment considering the geog raphical distance between parties and the political and legal disparities between and among various jurisdictions. International sale of goods is complicated by the likely sea transit of goods. The uncertainty of having the goods travel from one point to the other for a considerable period of time from the time the seller brings his goods to the carrier for shipment to the time these goods are actually delivered to the buyer often entails risks that parties are eventually forced to assume. Thus, it is an often told tale in the international business world of goods damaged, spoiled, rusted, contaminated or lost while aboard vessels or when the vessels sink because of bad weather as they are being taken from one point to another. 2 1.2 Conflict of Laws Additionally, when a transaction of sale of goods involves parties coming from different states or countries a conflict of laws is likely to ensue. Thus, when conditions necessitating resolutions of dispute regarding the contract crop u p, the problem of what law should govern the interpretation of the contract as well as the proper forum of the dispute resolution become a problem. After resolution, the problem of enforcing them in the other jurisdiction remains.3 1.3 Problems Pertaining to Payment If the sale, for example, is agreed to be on credit terms the main problem of the seller is how to ensure payment. Allied to this is the problem of currency fluctuation that may occur at any time during the pendency of the transaction, which can potentially change the complexion of the transaction from being profitable to disadvantageous.4 1.4 Political Instability If the other party comes from a state with an unstable political environment and changes in government policies in international transactions occur during the pendency of the transaction, this could lead to changes as well in the nature of the original contract between the parties.5 To minimise risks inherent in
Monday, November 18, 2019
Reasons for Not Closing Guantanamo Research Paper
Reasons for Not Closing Guantanamo - Research Paper Example The research paper "Reasons for Not Closing Guantanamo" explores the reasons why the Guantanamo Bay detention facility has not managed to close. There have been numerous efforts to close Guantanamo Bay detention facility during Obamaââ¬â¢s term as president. Previously, when the President issued the Executive Order for the closure of the facility, the engaged Congress opposed him, hence restricting the delivery of his earlier pledge. There are various problems facing Guantanamo Bay, and even when shut down, more legal, social, and economic challenges would arise if proper measures are not put in place. Besides the Congress, several legislatures have factored into the logistical problems, by acting to withhold funds meant to aid in closure of Guantanamo detention camp. For quite a while, the Congress has repetitively voted against the closure of the facility and included provisions that would prevent the use of appropriated funds for any actions aiding in its closure. The detainees in the detention facility have been categorized into 3 groups; those under preventive detention meant to stop them from returning to the battlefield, those under preventive detention and still expected to appear before the military or other tribunal for criminal charges, and those cleared for transfer or release to other foreign nations, after contentment that they pose no security threat or did not engage in any hostilities. Moving the detainees as the last category infers, requires funds to relocate the detainees into other countries. In 2010, after Obamaââ¬â¢s Order, the Congress passed a legislation (Defense Authorization Bill), blocking the department of defense from spending any finances in relocation of Guantanamo prisoners from the US for any reason (Landers, 2010). Therefore, any acts of reducing the populating in the facility in line with its closure have failed. On a further opposition, the Congress made it certain that the detainees required to be in the facility and hence restricted the action of building another facility in the mainland United States. Despite the Administrationââ¬â¢s clear opposition of section 413, the Congress prohibited the utilization of funds to construct, upgrade or renovate, and expand the US correctional facility in order to house individuals held in the Guantanamo detention facility (Executive Office of the President, 2013). Through the ban, the congress made it clear that not even other US prison facilities would be spared. None would receive financial support to aid in extra housing of the detainees that would be transferred from Guantanamo, which included the expansion activities or operating costs in maintenance of the detainees. Apparently, it is evident that the congress has consistently been usin g its spending oversight authority to control government funds from acquisition by an Illinois state prison (as a detention facility of one category for Guantanamo detainees), financing trials or even of the
Saturday, November 16, 2019
Different Forms Of Democracy
Different Forms Of Democracy The preceding paper describes democracy in detail. It discusses different forms of democracy. The difference between liberal democracy and democracy has also been analyzed in this paper. It puts light on the seven institutional guarantees of liberal democracy and examines each of the institutional guarantees in detail. Most of the people around the globe are familiar to the word democracy but its meaning is often misunderstood by the ton at occasions when marshal law administrators, single-party governments and military groups acquire the support of millions of people by claiming that they are a democratic government. The word democracy has been derived from the Greek word demos which means people. Democracy can be defined as a form of government in which the supreme power belongs to the people of the nation. In some forms of democracy this power is exercised, directly, by the people of the nation. In other forms, however, this power is being exercised by the agents that are being elected by the general public. According to Abraham Lincoln, democracy can be defined as the government of the people, by the people, for the people. (Cincotta , 2006) The word democracy is often used in place of freedom, but these two words are not synonyms. Although, democracy consists of ideas and theories regarding freedom but it also consists of rules, procedures and policies that have been carved through history. Democracy, therefore, can be defined as an institutionalized form of freedom. (Cincotta, 2006) Types of Democracy: The five major types of democracy are as follows: Direct Democracy: This form of democracy does not advocate the selection of rulers by the general public or the ruled instead it denies the concept that there is any difference between the ruler and the ruled. In such a form all the adult citizens get together to shape the laws and policies for the nation. In other words, we can say that the government and the general public become one. (Democracy,) Deliberative Democracy: It is the form of democracy in which the general public, not just the political personalities, deeply get engaged in the process of public decision making. The citizens also take part in the problem solving processes. The citizens, who are the representatives of a wide variety of stakeholders, who are generally trained by professional experts come together to discuss various facts and concepts from the diversified point of views. They talk to each other and consider various options that are presented to them. They also critically analyze the tension that underlies most of the decisions related to public issues. In the end, the citizens as well as the politicians reach a conclusion or a decision that is being made by both public and political opinion. Most of the countries, nowadays, are trying to employ the deliberative form of democracy. (Carcasson Sprain, 2010) Representative Democracy In this form of democracy people elect representatives who rule them. Most of the nations in todays world are representative democracies. In such nations, a flag represents a nation, a lawyer represents a client and elected politicians represent the nation on international and national levels. The rulers or the representatives allow the general public to have considerable influence or control over them. According to Joseph Schumpeter, representative democracy gives the general public the right to accept or refuse the person who would rule them. (Democracy,) Liberal Democracy Liberal democracy can also be defined as limited government. It limits the authority of the government in order to secure the liberty and the freedom of the public. It also seeks to defend the rights of the minority and to protect the minority from the major danger that is being by democracy, the tyranny and oppression of the majority. This form of government can be defined as the rule of the law rather than the men. In this form of government the rulers are subjected to follow the constitutions and laws. These constitutions consist of rules regarding individual rights. If a citizen feels that he is being exploited by the government then he can raise a dispute in the judicial institutions. (Democracy,) Illiberal or Electoral Democracy In this type of democracy, the leaders or rulers pay no or very little attention to the rights of the individual citizens. The process of democracy is limited to the elections. And in some cases the elections are also disrupted by the influence of the rulers and they may turn the election process in favor of their party. (Democracy,) Difference between Democracy and Liberal Democracy Democracy or presidential form of government can be defined as a form of government where strong decisions are being made immediately in a short period of time and are implemented as well. It is a form of government where the voice of people is valued more than the freedom of the government. According to Schmitt, liberal democracy can be identified with plurality, compromise and indecision. In such a system the freedom of individuals is valued a lot. The decision making process in this form is very lengthy and weak. The decisions made in this form of government, are temporary and do not provide a permanent solution for any problem. Nowadays, in the parliamentary or a liberal form of government the real decisions are being made by the executive committee members behind the closed doors and the parliament is being treated as a debate house. This indicates that the present form of liberal democracy is moving away from its basic objective, public decision making. In a democracy, unlike l iberal democracy where public decision making is practiced, there is a set of rules and regulations which is being followed to make all the important decisions. According to Schmitts theoretical approach, a democracy may exist in a real world but it is nearly impossible for a liberal democracy to exist and sustain in the real world. (Stewart, 2002) Institutional Guarantees Provided by Liberal Democracy For the liberal democracy to exist, it must fulfill the following institutional guarantees; Freedom to Form and Join Organizations All the individuals have complete freedom to join the organization (political) of their choice or they may form their own political organization. For example, the United States of America allows its citizens to freely form and join political organizations. There are about 29 minor and 5 major political parties in the United States of America. Freedom of Expression: All the citizens of a liberal democracy have a right to express their views freely. For example, public demonstrations in different democratic states clearly represent the fact that the general public in democratic states has a complete right to express their views. Inclusive Suffrage: This condition provides all individuals the right to cast the vote and to elect the government. The liberal democracy, for example, provides men and women an equal right to cast the vote whereas; in the previous times women were being neglected in the case of casting votes. The Right to Run for an Office This means that the individual citizens as well as the political candidates have a right to run for a political office in a liberal democracy. For example, in different states many private candidates run for different offices, such as Ross Perrot, who ran for US presidential elections in 1992. Right of Political Leaders to Compete for Vote and Support A liberal democracy allows all the political candidates to compete with each other in legal ways to get their voted and support. For example, different political leaders arrange mass political campaigns in order to convince the people to vote for them. Availability of Alternative Information It is the right of the people to have complete information about all the alternative options available for them. The liberal governments, for example, provide all possible information and complete profiles (including their asset count, net income) of the potential candidates to the general public. Free and Fair Elections It is the responsibility of the government in a liberal democracy to conduct free and fair elections so that the deserving candidate may win and the people may get what they want. For instance, the government posts military officials at various polling stations so that the elections may be conducted peacefully. In addition to that, various policies have been designed by a number of governments in order to avoid vote tracking. Conclusion The increase in transition, from an authoritarian form of government, to democracy has led towards an increase in the number of corrupt governments and system failures. In a survey conducted in third world countries, it was reported that the majority of the people (about 74 percent) said that democracy is the best form of government but they (about 55 percent) also indicated that they would not mind having an authoritarian leader if that would lead towards better economic conditions. Democracy has its pros and cons, but if managed properly, this form of government can bring the best out of a nation and its people. (Howard, 2011)
Wednesday, November 13, 2019
Power Of The Few Over The Many :: essays research papers
The Eleventh Commandment portrayed the state church as being the supreme dictator. It is through the eleventh commandment that the church held it's power and control over the masses. Without the church and it's leaders to guide the masses, their society would have collapsed. However, compared to Brave New World, the whole society is conditioned to "work for everyone else"(Huxley 67) by the abuse and daily consumption of soma. Without the drug called soma, their society would have also collapsed due to withdrawal symptoms. The underlying reality between the two societies is that the masses are manipulated, controlled, and brainwashed, without resistance, to obey and follow their leaders through various methods of enforcement. The Brave New World is controlled by a select few who call themselves Resident Controllers and Directors. These elite few are able to control the production and selection process of societies masses. Mustapha Mond, Resident Controller for Western Europe, and the Director of Hatcheries and Conditioning, oversee the conditioning of embryos. Their powers and control over these particular jurisdictions gave them great power, and with that the ability to manipulate others. "'You ass'... said the Director,... 'Hasn't it occurred to you that an Epsilon embryo must have an Epsilon environment as well as an Epsilon heredity'"(Huxley 23). Through a hierarchy of Alaphas and Betas down to the lower cast Epsilon, everyone was suited for their job. The Director however, through his position of authority, was able to "... condition the masses to hate the country,"(Huxley 30). In doing so, the Director succeeds in creating an obedient society, which obeys and bows to every whim of his commands. The Resident Controller and Director were two authoritative figures that were able to control whomever and whatever each person worked at, even before they were conceived. Each cast had pre-conceived morals preached to them through conditioning, and to this end effectively brainwashed to the point of utter obedience. The outcome of this brainwashing by conditioning sets forth a society that exists in two tiers, the guardians and the domesticated animals. [who? why?->BNW] [who? why?->11th C] The church and it's head archbishops are able to control and manipulate the masses in North America by preaching the eleventh commandment through strict laws and enforcement practices. The eleventh commandment ordained that every man and women must be fruitful and multiply. Because of this commandment and of the militant ruling religionist enforcement, North America alone had four billion people, and yet the church continued to preach the eleventh commandment and it's practices. The competition between continents was the driving force behind the eleventh commandment. If it was not the competitiveness between ruling church states,
Monday, November 11, 2019
Ideal student Essay
Students are the future hope of the country. A student is like clay which can be molded into any shape. Hence, it is very necessary that the student should be brought up and taught in the right ways. Teachers and parents are responsible for shaping the character of students. Discipline is the foremost quality of a student. He has to live with good behavior and in a discipline way. This is the time of life when the foundation of character is laid. A student without a sense of discipline is like a ship without a rudder. He should be obedient, cautious, humble and simple. He should respect his elders and gain knowledge so that he may become a good citizen. A good student should be studious. He should not only study but also let others study from him. For this he will have to be law-abiding. An ideal student should keep himself healthy by taking part in games and extra curricular activities. He should be an all rounder. He should select his friend intelligently and wisely. He should have no evil in him and let no evil tempt him. An ideal student should be any time helping and an amusing friend. He should keep the atmosphere lively by his humorous nature. He should never be passive in mind and body. He should take an active part in the activities of the school. He should be a source of inspiration for others. The school is a community and an ideal student should have good relations with his authorities and friends. He should be frank and fearless. An ideal student will admit his mistake, get it corrected and learn from it. He is fully conscious of his duties and responsibilities. He sets an example for the younger generation. An ideal student has many good qualities. He presents an ideal model of character before others such a student will be an asset to others.
Saturday, November 9, 2019
Benefits of Using the Internet
The advent of the Internet has become one of the most important manmade inventions during the twentieth century. With the use of the Internet everyone can easily access live weather reports, prepare travel reservations and research on a foreign country without leaving their computer. Certainly everyone wants to veils someplace around the world they can call paradise, I know do; and the paradise I would love to veils one day Is Boar Boar.I never heard of Boar Boar until I watched a popular television show titled ââ¬Å"Keeping up with The Sardinian. â⬠In one of the episodes of ââ¬Å"Keeping up with the Sardinianâ⬠the family took an exciting trip to Boar Boar, and they participated in many entertaining activities that I would like to try someday such as Jet skiing, exploring the country's exotic wildlife, scuba diving in the ocean, etc. While browsing the Internet I learned the history of the Boar Boar, which is part of the Society Islands of French Polynesia located in th e Southern Pacific Ocean.It Is approximately 160 miles northwest of Athol and about 2,600 miles south of Hawaii. An Interesting fact about Boar Boar Is that after the bombing of Pearl Harbor the united States entered World War II and chose Boar Boar as a South Pacific military supply and aviation base as well as constructed multiple defensive forts. During this period the island of Boar Boar and its U. S. Military presence was known as ââ¬Å"Operation Bobcat. â⬠It maintained a supply force of nine ships, 20,000 tons of equipment and nearly 7,000 men.Seven massive naval cannons were set up at strategic points around the island to protect it against potential anti-U. S. Military threats. The use of the Internet assisted me to found out more interesting facts about Boar Boar. For Instance I typed out ââ¬Å"Where is Boar Boar located? At Google search. And according to Google, Boar Boar is a tropical Island In French Polynesia that Is located In the middle of the Pacific Ocean h alfway between Australia and the united States of America.I also typed out, ââ¬Å"Why Is Boar Boar one of the best ultimate tropical vacation getaway? ââ¬Ë It stated that the island has pristine white sand beaches, clear blue lagoons, tropical vegetation over dramatic volcanic peaks, and numerous beautiful tourist resorts. In addition, the Internet informed me useful traveling and educational information about country's culture, socioeconomic statuses, weather forecast, demographics, and such more. The predominant languages spoken among the indigenous and non- indigenous people are French, English and Titian.The weather in Tahiti is similar to the island of Guam and normally has two seasons: the wet season and the dry season. If tourists want to find out when Is the best period to travel to Boar Boar, they can browse the website at www. Overindulgence's. Com. Lastly, the Island of Boar Borax's geographic landscape Is 29. 3 km (1 1. 31 square miles), set In a turquoise lagoon tha t is surrounded by a string of small islands, and Mount Ottoman has a The Internet has become a significant and marvelous tool to billions of people's daily lifestyle at their work, school, and home around the world.Accessing information electronically can be quick and easy in a manner of seconds. It has revolutionized the social network that made politicians implement new laws so they can monitor and prevent any national or international potential threats or crimes from occurring; it has assisted businesses in improving the process of economic globalization and marketing; and it allows people from all ages to communicate with their family and rinds members across the world.My draft question: wintertime's show how people are using internet to find out the real story about the place. Before the internet you have to relay on the travel brochure/agent. What happened in recent years that may people may not trust company in businessâ⬠¦.. Peer reviewers Familiar what is going on in th e internetâ⬠¦ 1. Find a place where you want to visit (building -hotel, park, neighborhood, market etc.. ) 2. What did you learned and find out about the place that you would not known that places. 3. This is to aware that there are places that is
Wednesday, November 6, 2019
Van Eyck - Arnolfini and His Bride essays
Van Eyck - Arnolfini and His Bride essays Giovanni Arnolfini and His Bride is a piece that has a great deal of symbolism along with legal function. Done in 1434, it was done with oil on wood and is actually only 2'8" by 1'11". The piece was a wedding portait and displays Van Eycks love of detail. Details such as hair had to be done with a single hair brush. First this work shows Arnolfini's wealth, being a silk merchant. He wears a fur coat, appearing in a room of extravigant furnishings. Also he dawns a very large hat which was symbolic of wealth at the time. His hand position is important, swearing an oath of loyalty and fidelity. This begins the functioning of a legal document. That is in this case for marriage. The placing of hands was done and then sworn in front of a noted republic. In the mirror one can see two other people,one the noted republic(in red), and Van Eyck(in blue) as a witness. He wrote; "Van Eyck was here" and dated the event. His bride is an example of what the ideal bride should be. Aristocratic women wore white headress and hair in horns. Women would pluck their forehead back one to two inches as another expression of prestige. The green dress is associated with fertility and her form shows future pregnancy. It was probably an arranged marriage and is important to show the premenition of child birth. Due to the fact that children were important to the relationship. She looks down to show she is respectful and submissive. She is positioned by a wisk broom to show her future position at home and cleaning. Arnolfini is postioned by an open window to show how he will go out into the world and do business. The chandelear has one lit candle that they will blow out after they consumate their marriage. In the background a statue of St. Margret is on the bed post. She is the patron saint of child birth and is yet another example of fertility. The dog is important because in latin Fido means faithful/loyal. The fruit is ri...
Monday, November 4, 2019
Woody allen's films Essay Example | Topics and Well Written Essays - 1500 words
Woody allen's films - Essay Example aractersââ¬â¢ problems too easily and therefore, his humor serves a detrimental purpose in draining away the potential value that his films could represent. This is opposed to the view of Nangy Pogel who affectionately refers to Allen as the ââ¬Å"little manâ⬠and views his humor as a cartoonic representation of the Director. Girgus sees a more serious purpose behind Allenââ¬â¢s view and is of the view that it serves to deepen the intricacy of the narrative rather than detract from it. In his criticism of Allenââ¬â¢s films, Carney therefore differs from these other two authors in that he views the humor in Allenââ¬â¢s films as an element that detracts from the real value that his films could have. Carney is critical of Woody Allenââ¬â¢s use of humor in the context of the real problems that the characters in his films may face. He points to the example of Hannahââ¬â¢s drug problem in the film Hannah and her sisters. Holly has a serious problem of drug addiction, yet it is never presented as such in the film, although the problem is mentioned in almost every scene in which the character of Hannah appears. Her muddled state and her pleas for money while in a drug induced state are presented in an endearing rather than a frightening manner. She is openly shown taking drugs in only one scene, when she goes on a date with Mickey (played by Allen). Yet the scene that ensues after she takes drugs is full of gaffes and jokes and it ends up with Hannah being cured of her drug problem. This is another aspect that Carney is critical of ââ¬â the manner in which serious problems are often revealed only at the end and then miraculously cured through the use of humor. In the film Annie Hall, when Annie is almost being induced to try drugs, the character of Alvy tries the drug and sneezes the powder all over the room, thereby dispelling the frightening moment when Annie could have slipped into that dangerous state in a puff of powder humor, and the problem ends right there and the time bomb is
Saturday, November 2, 2019
How social commerce help business Essay Example | Topics and Well Written Essays - 2000 words
How social commerce help business - Essay Example Social commerce is a process of utilizing social media with the intention of facilitating businesses to perform marketing, buying, selling as well as sharing of products and/or services in both online and offline market segments (Zhou, Zhang & Zimmermann, 2013). In the recent business scenario, social commerce is identified to play an important role for businesses to perform their activities in the worldwide market segments in an efficient manner. Social media including Facebook, blogs and YouTube among others are used for promotion purposes and also for executing business transactions by firms with the targeted client base with the motive of improving its overall effectiveness and competitiveness (Zhou, Zhang & Zimmermann, 2013). Emphasizing on the notion that social media technologies are recognized to be playing a significant role towards the development of businesses, the paper will intend to emphasize on the factors which are deemed to be responsible for the success of social co mmerce in the contemporary business era. Success of Social Commerce In the present business environment, the development of technologies and the rising notion of globalization have been observed to intensify market competition. Moreover, consumers in the worldwide market segments are observed to be driven with modern technologies. In this respect, organizations, in order to execute their business activities proficiently and competently in international market segments should adopt the tactic of social commerce. It has often been affirmed that social commerce will assist business organizations to appropriately target worldwide consumers and maintain long run association with them with the virtues of the minimized gap between customer demand shifts and organizational service deliverance. It is in this context that organizations and customers with online technologies are facilitated with the opportunity of exchanging information in relation to products and/or services in a time and cos t efficient way. Moreover, the customers will also be able to acquire important information from trusted individuals about buying and selling decisions. In this context, organizations using social technologies will be able to provide consumers with enhanced shopping experiences in comparison to the organizations focusing solely on traditional approaches. Hence, social commerce also aids in developing a better relationship with consumers (Zhou, Zhang & Zimmermann, 2013). From a theoretical perspective, it can be affirmed that social commerce is a tactful blending of social networking technologies along with e-commerce. There are certain drivers which are seemed to be responsible for the development of social commerce. In this regard, the technological factors are considered to be a major factor responsible for the growth of social commerce. Moreover, the rapid progress of technology and communication sectors can also be identified to have increased the essentiality for organizations to adopt latest technologies in order to execute its business activities successfully. The government of a country is also perceived to formulate as well as implement policies and regulations with the intention of supporting technological development and Information Technology (IT) (SAGE Publications, 2005). It has often been argued in this regard that social comm
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